Changes based on opinions
The loudest voice in the meeting picks the next change. Nobody knows if it helped or hurt.
Conversion rate optimisation
More Revenue From The Traffic You Already Have.
We find out why visitors don't buy, fix what's costing you the most and test changes so you know exactly what grew revenue. Research first, a 589-point checklist, and design, development and testing all in one team.
★★★★★ 4.9 verified·502 client reviews·589-point checklist
Working with the tools you already use
Shopify
Google Ads
Klaviyo
GA4
Meta Ads
Figma
Semrush
GemPages
PageFly
Replo
Clarity
WordPress
Where sales go missing
Your Traffic Isn't The Problem. The Leaks Are.
Most online stores turn only 1 to 3 out of every 100 visitors into buyers. The rest leave somewhere between the ad and the thank-you page. More traffic only makes those leaks more expensive.
0visitorsLand on your site
−58%Unclear offer, slow pages
0visitorsView a product
−80%Weak proof, missing answers
0visitorsAdd to cart
−52%Surprise costs at cart
0visitorsStart checkout
−51%Forced sign-up, friction
0ordersPlace an order
Illustrative store with a 2% conversion rate. Your real funnel comes from your analytics in week one.
Redesigns that reset to zero
A new theme every year throws away what was working along with what wasn't.
Testing button colours
Small, safe tests that never move revenue, while the real problems sit untouched.
Revenue calculator
What Is A Small Lift Worth To You?
Move the sliders to match your store. Small improvements in conversion rate add up to serious money, without paying for a single extra click.
Conversion lift
Revenue now£18,000/ month
Revenue after lift£21,600/ month
Extra revenue per year£43,200From the same traffic and ad spend
Find my biggest leaks
An estimate to show the potential, not a promise of results.
What we do
We Optimise The Whole Journey.
Not just one page. We look at every step from the first click to the thank-you page, then work on the steps losing you the most money.
Research & analytics
GA4, heatmaps, session recordings and customer surveys tell us where people drop off and why, before we change a thing.
- GA4
- Heatmaps
- Recordings
A/B testing
Proper experiments with clear hypotheses and enough data to trust the result, so every rollout is backed by evidence.
- Hypotheses
- Split tests
- Reporting
Product page optimisation
Clearer benefits, stronger proof, smarter variant pickers and buy boxes that answer objections before they stop a sale.
- Buy box
- Social proof
- Copy
Cart & checkout
Fewer surprises, fewer steps and more trust where buyers are closest to paying, including Shopify checkout extensions.
- Cart drawer
- Trust
- Checkout
Landing pages & offers
Pages and offers matched to each ad and audience, so paid traffic lands somewhere built to convert it.
- Ad match
- Offers
- Funnels
Order value
Bundles, upsells, free-shipping thresholds and post-purchase offers that grow every order, not just the order count.
- Bundles
- Upsells
- AOV
Our secret weapon
589 Checks. Every Page Of Your Store.
We don't start from a blank page. Every audit runs your store through our 589-point conversion checklist, compiled from proven e-commerce checklists and our own CRO toolkit. Tap an area to see what we look for.
0
conversion checks
479rated high impact
10areas of your store
Every finding is scored for revenue impact and cost, so you get a ranked list of fixes, not a 50-page PDF.
Product page102 checks
How we prioritise
Biggest Wins First. Every Time.
Every issue we find is scored on two things: how much revenue it's likely to unlock, and how much it costs to fix. Quick wins ship first, so the programme starts paying for itself early.
- Quick winsHigh impact, low effort. Done first.
- Big betsHigh impact, more work. Planned and tested.
- Fill-insLower impact, easy. Batched together.
- ParkedLow impact, costly. Skipped for now.
Revenue impact →Effort to fix →
Quick wins
Big bets
Fill-ins
Parked
Allow guest checkout
How we work
A Cycle That Keeps Compounding.
CRO isn't a one-off project. Each round of research, fixes and tests teaches us more about your buyers, so every cycle starts from a stronger place.
Real results
What CRO Did For Our Clients.
Reported results from real client projects. Every store is different, but the process that produced them is the same one we'll use on yours.
Lawn care brand · 12 months of CRO
A conversion-led redesign, then a year of continuous optimisation.
We rebuilt the key pages around what the research showed buyers needed, then kept improving. Twelve months later, the numbers spoke for themselves.
Get results like these+0%Total sales
+0%Orders
+0%Sessions
+0%Conversion rate
E-commerce · Quick wins
From 1.52% to 3.6% conversion in 3 days, with no extra ad spend
0%conversion rate
E-commerce · Conversion-led rebuild
From a 1% to a 4.5% conversion rate after launch
0%conversion rate
Your options
Why Brands Choose TechGenix For CRO.
An honest look at the usual ways brands try to improve conversion.
| Feature | Guessing in-house | Typical CRO agency | TechGenix |
|---|---|---|---|
| Research first | Rarely | Yes | Analytics, recordings, surveys |
| Checklist depth | None | Varies | 589 checks |
| Builds the changes | If a developer is free | Often handed to your devs | Design + dev in-house |
| Prioritised by revenue | By opinion | Sometimes | Impact vs effort scoring |
| Reporting | Unclear | Long decks | Plain-English monthly report |
| Who you talk to | Your team | An account manager | The founder who leads it |
Who leads it
Your CRO Programme Is Led By The Founder.
CROConversion specialist
Ifti NurFounder & CRO lead
Ifti started as a Shopify developer and team lead at MixerfyCommerce, running a remote team that shipped Shopify stores, landing pages and custom features. That work showed him that design and code only matter if they help people buy.
In 2025 he founded TechGenix IT, where every audit runs on the 589-point checklist he put together. He holds an MSc in Computer Science (Distinction) from Ravensbourne University London and personally leads every CRO programme.
- 6+ years in e-commerce
- 589 point checklist
- 502 verified reviews
What clients say
“He Understands How To Build With Conversions In Mind.”
★★★★★Fiverr
“He took my vision and totally exceeded expectations. What really impressed me is that he's not just a great visual designer. He understands how to build a website with conversions in mind.”
shredfinVerified client · USA
★★★★★Fiverr
“We gave a very detailed and complex brief and the team delivered a beautiful new website which exceeded our expectations. We are already working on several new projects together.”
gandsmaneVerified client · Australia
★★★★★Fiverr
“A fantastic job redesigning my website! The design is clean, modern and professional, with great attention to detail. Attentive, responsive and a pleasure to work with.”
yavisssVerified client · The Bath Time
★★★★★Fiverr
“Delivered another A+++ project. Top quality! We highly recommend them and already have another active project going.”
gandsmaneReturning client · Australia
★★★★★Fiverr
“Great work. I used [their] services again and it came out to be exceptional.”
samahmed92Returning client
★★★★★“Exceeded our expectations”— gandsmane★★★★★“Conversions in mind”— shredfin★★★★★“Top quality!”— gandsmane★★★★★“Great attention to detail”— yavisss★★★★★“Communication was excellent”— shredfin★★★★★“Came out exceptional”— samahmed92★★★★★“A+++ project”— gandsmane★★★★★“Easy to work with”— shredfin
Honest fit check
Is CRO Right For You Now?
CRO works best at the right moment. Here's how to tell.
✓A great fit if you…
- Already get steady traffic and sales, and want more from both
- Spend on ads and want every click to work harder
- Want decisions based on data, not opinions
- Want research, design, development and testing from one team
- Think in months, not days, for the biggest wins
✕Probably not a fit if you…
- Haven't launched yet or have almost no traffic
- Want a guaranteed result from a single change
- Aren't open to changing pages that don't perform
- Need a full new website first (our redesign service is a better start)
Not sure? Book the call anyway. If CRO isn't the right next step, we'll tell you honestly and suggest what is.
What is conversion rate optimisation?
CRO is the process of turning more of your existing visitors into customers. We research why people don't buy, fix the biggest problems, and test changes so you know what actually raised revenue, rather than guessing.
How much traffic do I need for CRO?
You don't need huge traffic to start. With lower traffic we focus on research-led fixes from our checklist, analytics and recordings. Once you have enough visitors and orders, we add proper A/B tests to prove each change.
How quickly will I see results?
Fixes for clear problems can show results within days. One client went from a 1.52% to a 3.6% conversion rate in 3 days with no extra ad spend. Testing programmes compound over months, so the biggest gains build over time.
What's the difference between CRO and a redesign?
A redesign replaces everything at once, which is risky. CRO improves the site you already have, one tested change at a time, so you keep what works and only change what's proven to lift sales.
Which platforms do you work with?
Mostly Shopify and Shopify Plus, plus WooCommerce, WordPress and custom sites. We build our own test variations, so you don't need a separate developer.
Which tools do you use?
We work with the tools you already have where we can: GA4, heatmaps and session recordings like Microsoft Clarity or Hotjar, and an A/B testing tool that suits your store and budget.
Do you guarantee results?
No honest agency can guarantee a test will win. What we do guarantee is a clear process: research first, fixes ranked by revenue impact, and a full report on what we tested and what we learned.
How do you charge for CRO?
Most clients start with a one-off audit, then move to a monthly CRO programme. Every engagement gets a fixed price after a free discovery call, so there are no surprises.
Who does the work?
Every programme is led by our founder, Ifti Nur, with 6+ years of e-commerce and Shopify experience. Research, design, development and testing are done by the same team, so nothing gets lost in hand-offs.
Get started
Get More Sales From The Traffic You Already Pay For.
Book a free 30-minute call. We'll look at your store, show you where it's leaking revenue and outline the first tests we'd run.
★★★★★ 4.9 verified·502 client reviews·UK registered
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