Case studies

Real Stores. Real Work. Real Results.

A look inside the projects we've delivered for e-commerce brands: who their customers were, what was stopping them buying, what we changed and what happened next.

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★★★★★ 4.9 verified·502 client reviews·15 featured projects

+111%total sales in 12 months
Lawn careShopify · CRO
+0%Best client sales growth
0Featured projects
0★Average rating
0Verified client reviews
E-commerce store · after launch
1%4.5%
Conversion rate after a conversion-led rebuild
E-commerce store · 3 days
1.52%3.6%
Conversion rate in 3 days, no extra ad spend
New brand · first 3 months
$0M
In sales reported after launching the store

Results reported by clients. Brand names are not shown for these projects.

All case studies

Browse The Work.

Real stores we've designed, built and optimised. Filter by the project you're planning, then open any case to see the pages, the thinking and the outcome.

15featured projects
15industries
+111%best reported sales growth
4.9★from 502 reviews

Showing all 15 projects

Lawn care

Steady traffic, too few buyers. We rebuilt the buying journey around trust, clarity and mobile.

+111%total sales
+108%orders
+60%sessions
+21%conversion rate
  • Shopify
  • UX/UI
  • CRO
Live site
Bath bomb moulds★★★★★ Client review

A fresh identity, a clearer shopping journey and custom-order pages with image uploads.

  • Shopify
  • Liquid
  • UX/UI
Live site
Fishing apparel★★★★★ Client review

A branded, easier-to-shop store that helps anglers move from discovery to checkout with confidence.

  • Shopify
  • UX/UI
  • CRO
Live site
Personalised gifts★★★★★ Client review

Designed page by page in Figma and built on Shopify, from homepage to personalised product pages.

  • Figma
  • Shopify
Food & sauces

A CRO-first store structure with sticky calls to action and an upsell-ready cart drawer.

  • Shopify
  • GemPages
Live site
Baby wellness

Full Figma design and Shopify build, with smart bundles and fast pages, for the LullaCove launch.

  • Figma
  • Shopify
  • GemPages
  • PageFly
Wellness supplements

A long-form product page that moves shoppers from problem to proof to checkout.

  • Shopify
Health & nutrition

A product page with a comparison table, bundles and a simple how-to.

  • Shopify
Sustainable meat delivery

Custom landing pages and Liquid features added to an existing store.

  • Shopify
  • Liquid
Live site
Children's summer camps

A redesigned homepage and multi-step booking flow for comparing programmes and registering.

  • UX/UI
  • Booking flow
Automotive & marine protection

Scannable benefits, before-and-after visuals and proof that builds trust fast.

  • Shopify
Health devices

Designed from scratch in Figma, then built pixel-perfect in GemPages.

  • Figma
  • Shopify
  • GemPages
Racing & automotive retail

Rebuilt from scratch with persuasive product pages that guide shoppers to checkout.

  • Shopify
Live site
Online sports coaching

A homepage designed in Figma around coaches, memberships and real player progress.

  • Figma
Sports nutrition

A sports nutrition product page designed in Figma to make choosing and buying easy.

  • Figma
  • Shopify
In their words

What Our Clients Say About The Work.

★★★★★
“He understands how to build a website with conversions in mind.”
shredfinShredFin · United States
★★★★★
“Delivered a beautiful new website which exceeded our expectations.”
gandsmaneEquestrian gifts · Australia
★★★★★
“The design is clean, modern, and professional, with great attention to detail.”
yavisssThe Bath Time

Read all 502 verified reviews →

Behind every case study

The Same Process, Every Time.

Different stores, different problems. The way we work stays the same.

  1. 01

    Understand the buyer

    Who your customers are, what they need to believe and what stops them.

  2. 02

    Find the leaks

    Analytics, recordings and our 589-point checklist show where sales are lost.

  3. 03

    Design and build

    Designed in Figma, built in clean code, tested on real devices.

  4. 04

    Measure and improve

    Track what changed and keep improving what works.

Get started

Want Results Like These?

Book a free 30-minute call. Tell us about your store and we'll show you where the biggest opportunity is, and how we'd approach it.

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★★★★★ 4.9 verified·502 client reviews·UK registered

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